176-BEERS-Imported Beers-BASS

BASS

$9.99

There are stupid marketeers, and there’s AB-InBev.

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SKU: 176. Category: .

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There are stupid marketeers, and there’s AB-InBev. The Belgo-Brazilians have decided to rename one of the oldest beer brands in Britain, Bass pale ale, a literally iconic IPA, as “Bass Trademark Number One”. It’s a move so clueless, so lacking in understanding of how beer drinkers relate to the beers they drink, I have no doubt it will be held up to MBA students in five years’ time as a classic example of How To Royally Screw Up Your Brand.

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cans

6pk