171-BEERS-Domestic Beers-SAM ADAMS

SAM ADAMS

$3.59$19.99

U.S. beer sales have slowed sequentially in the month through mid-April as drinkers switched from the most recognizable brands like Budweiser and Coors to imports like Corona and Heineken, and Sam Adams.

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U.S. beer sales have slowed sequentially in the month through mid-April as drinkers switched from the most recognizable brands like Budweiser and Coors to imports like Corona and Heineken, and Sam Adams.

In the four weeks to April 13, off-premise beer sales (which make up about 60% of the market) fell 4.2% according to UBS , while total dollar sales slid 1.8%. The sequential deceleration was accompanied by increased sales for Crown imports, the joint venture between Grupo Modelo and Constellation Brands STZ +2.42% that distributes Corona, and Boston Beer SAM +4.46%, maker of the famous Sam Adams brand, and Heineken.

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